Ford's Affordable Automobile
“This car will be so low in price that no man making a good salary will be unable to own one.”
- Henry Ford
Ford's assembly line made mass production possible. It lowered the cost of production and the price, making the Model T affordable to many Americans.
Increased model T production lowered its cost and price over the years:
YEAR
1909 1910 1911 1912 1913 1914 1915 1916 1917 1918 1919 1920 1921 1922 1923 1924 1925 1926 1927 |
PRICE (Touring Car)
$850 $950 $780 $690 $600 $490 $440 $360 $360 $525 $525 $440-$575 $355-$415 $348 $393 $295 $290 $380 $380 |
PRODUCTION (CARS)
10,660 19,050 34,858 68,773 170,211 202,667 308,162 501,462 735,020 664,076 498,342 941,042 971,610 1,301,067 2,011,125 1,922,048 1,911,706 1,554,465 399,725 |
"We're going to expand this company and you will see that it will grow by leaps and bounds. The proper system, as I have it in mind is to get the car to the multitudes." |